Sony Ericsson awarded for their successful model T610
Sony Ericsson has recieved a number of design awards for their successful model T610. The latest beeing the Grand Designprice (transl. from "Stora Designpriset"), of The Association of Swedish Engineering Industries.
It was the second time the price was awarded and the motivation from the jury was (transl.):
A few individuals can really lift a whole company, using design as a tool! In the toughest global competition, the commercial success of the T610 has marked a turningpoint for Sony Ericsson. A small group of designers have created a product with style and functionality that makes it stand out from the crowd. In the T610, Sony Ericsson has succesfully combined advanced technology with an intuitive and userfriendly interface and created a sofistikated "experience machine".
The T610 recieved the prestigeous iF Silver Award at the CeBIT Fair, March 18, as the only mobile communications product.
Quoted from the iF website: "Integrated digital camera, large color display, Bluetooth interface, multimedia messaging — the T610 mobile phone from Sony Ericsson Mobile Communications AB (in Sweden) offers everything a modern cell phone should have. Its design also reflects the natural light and shade of its surroundings (Erik Ahlgren, Sony Ericsson Creative Design Center)."
The Sony Ericsson T610 also prevailed at the 3GSM World Congress, Cannes, France, 25th February 2004.
Sony Ericsson recieved the 2004 GSM Association Award for Technology Innovation: Best Mobile Terminal, Handset or Device Sony Ericsson Mobile Communications for the Sony Ericsson T610 (Global).
www.sonyericsson.com
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The target for
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Sony Ericsson has recieved a number of design awards for their successful model T610. The latest beeing the Grand Designprice (transl. from "Stora Designpriset"), of The Association of Swedish Engineering Industries.
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